Award-Winning
Gimbalgod Portfolio & Masterclass Website
Website design on Webflow. Interactive video and animations.
The Team
Demetri, Video Editor/Creator, Webflow Designer
Nikko, Project Manager, Creative Strategy
Bella, UX/UI Designer, Webflow Designer
My Role
I owned the UX/UI from concept to launch. My responsibilities spanned wireframing, creating high-fidelity mockups in Figma, and executing the full build in Webflow while collaborating with client and partners.
The original site. A functional video archive, but lacking the brand presence and energy his work deserved.
The Task
GIMBALGOD, a well-known snowboarding/action videographer, partnered with our team at YOSH Creative Studio to create a bold, cinematic website that showcases his extensive video archive and promotes his GoPro Masterclass. With rare creative freedom from the client, we set out to build an experience as dynamic as his work.
Our mission: elevate his brand, amplify his craft through intentional design, and deliver something that matched the caliber of his content. We didn't just redesign a website. We built a digital experience that does his work justice.
Goals
Questions We Solved Through Design
How do you present hundreds of videos without overwhelming the user?
Solution: design an interactive experience that is fun to navigate and interact with.
How do you appeal to both corporate clients and aspiring videographers with the same experience?
And most importantly, how do you make it fun, fast, and memorable?
Custom coded animations that keep the user's attention and interest throughout the site.
Design Execution
We developed a structure that carefully balanced vibe and usability:
UX Strategy
Crafted user journeys tailored to the two main personas: potential clients and video students.UI Design
Used bold typography, kinetic transitions, and color to match Gimbalgod's high-energy brand.Custom Interactions
Designed playful scroll-based animations and micro-interactions to keep users engaged.Modular CMS
Built a dynamic video archive powered by Webflow CMS, enabling easy updates by the client.Masterclass Funnel
Designed a high-converting product page with layered testimonials, sneak peeks, and direct CTAs.Outcome
The result is a streamlined, immersive digital experience that elevates the GIMBALGOD brand and makes both content exploration and Masterclass enrollment effortless. The site sets a strong foundation for future iterations and continued creative growth.
Page Views
In first 2 months
In Sales & Growing
In first 2 months
Since the work wowed the client, YOSH is already scoped for more updates in round 2: adding another product, Color Pack.
Award Recognition
Honored as a Webby Awards Honoree in the Websites & Mobile Sites: Best Use of Video or Moving Image category. The Webby Awards, presented by the International Academy of Digital Arts and Sciences, are the leading international awards honoring excellence on the Internet.
Semi-Viral LinkedIn Post
Our design work had a semi-viral moment on social media where we shared our work with our 500+ connections on LinkedIn. It went way beyond those connections and tracked 23,616 impressions (outperforming a base 10,000 for viral post in smaller connection groups).
Reflection
This project was a creative playground. Working in a tight-knit team of passionate creators allowed for seamless communication and bold design decisions. From the first sketch to the final hover effect, every detail was considered. It's my favorite project to date, and a reminder that great design happens when trust meets vision.